Gadget Bloggers

For Apple, it’s all about raised expectations.

Apple is the “anti-PC”, corporate responsibility, customers-are-our-friends company. 

Apple would like you to believe that it’s immune from clueless, insensitive service reps and slipshod quality control. 

Apple would also like you to believe that big companies like HP and Dell are riddled with those kinds of problems.

Guess what:  It appears that Apple is big, and corporate, and NOT immune from mediocrity of product and service.  Witness David Ciccone of Mobility Today’s open letter to Steve Jobs, about “whining noises” and extreme temperatures (in excess of 135 degrees) from his MacBookPro. 

Ciccone’s frustration grew after he swapped out the unit for a new one, only to have the same whining problem.  He used a plug-in called the MagicWhineKiller that made the whine go away, but replaced it with a MOOOING sound.  (Insert politically incorrect punch line here.)

Since March Ciccone has gotten a second replacement unit from Apple, which he says has begun to warp around the edges.  The unit’s case has also begun to flake.

Ciccone took his chronic problems to Apple’s Executive Relations department, where a certain Mr. Rose apparently was somewhat less than sympathetic.

Are Apple products and services really a cut above?  Or is Apple fighting the same big corporate challenges as the HPs and Dells of the world?  Recent violations of Apple’s much-vaunted labor standards in China, a massive laptop battery recall, and this latest anecdote about product/service problems indicate Apple is having a tough time living up to its classy reputation.   

[via mobilityTODAY]Â