Microsoft Marketing Machine In Full Swing For Zune Rollout
Published by John November 14th, 2006 in Portable Media Player, MP3 Players
Microsoft’s years-too-late response to the iPod, the Zune, is now officially launching in 30,000 outlets.
But you knew that already, unless you’ve been living in an underground bunker somewhere. Even then, the word may have filtered down your way.
To name just a few of the retailers who will carry it: Best Buy, Circuit City, Costco, Wal-Mart, Target, Staples, Office Max, Office Depot, Toys R Us, Meijer, Amazon, EB Games, GameStop, Sears, Kmart, Fry’s, Transworld, Meijer, Nebraska Furniture Mart, Brookstone, Sharper Image.
Analysts (who make their living analyzing these things) suggest that there are millions of humans who either haven’t committed to iPod, or even if they have, are willing to switch over.
One downside: There is only one Zune model, the “top of the line” $250 version. iPod has Nanos and Shuffles at price points that are much more attractive especially for first-time buyers.
Much of the buzz over the Zune comes from its somewhat-limited WiFi music sharing capability. Research - and our gut instincts - are saying that, with a limited number of Zunes out there, peer-to-peer music sharing doesn’t seem like a big deal.
Wonder whether Steve Jobs has bought his Zune yet?
[via TWICE]
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